When Search Meets Web Usability
When Search Meets Web Usability
When Search Meets Web Usability
It outlines the steps needed to bridge the gap between a Google search and a Web site, and also improve the users’ experience once they get to the site. By understanding the wide variety of information-seeking strategies and the individual behaviors associated with them, this book helps information architects, Web designers/developers, SEOs/SEMs, and usability professionals build better interfaces and functionality into Web sites. Creating a satisfying user experience is the key to maximizing search effectiveness and getting conversions.
About the Author
Shari’s first book, Search Engine Visibility, was one of the first books ever published about search engine optimization. Nick Musica has over 10 years experience architecting, designing, writing, and managing Web sites. He is the Founder and of Think Green Media and is a guest lecturer in New York University’s Graphic Communications Management and Technology Master of Arts program on Web design, search marketing and Web site usability.
Shari Thurow has been designing and optimizing sites for search engine visibility since 1995 and has been a Web site usability professional since 2002. Shari is a renowned speaker on this topic since 1999 and continues to lecture on this topic worldwide.
When Search Meets Web Usability
When Search Meets Web Usability
It outlines the steps needed to bridge the gap between a Google search and a Web site, and also improve the users’ experience once they get to the site. By understanding the wide variety of information-seeking strategies and the individual behaviors associated with them, this book helps information architects, Web designers/developers, SEOs/SEMs, and usability professionals build better interfaces and functionality into Web sites. Creating a satisfying user experience is the key to maximizing search effectiveness and getting conversions.
About the Author
Shari’s first book, Search Engine Visibility, was one of the first books ever published about search engine optimization. Nick Musica has over 10 years experience architecting, designing, writing, and managing Web sites. He is the Founder and of Think Green Media and is a guest lecturer in New York University’s Graphic Communications Management and Technology Master of Arts program on Web design, search marketing and Web site usability.
Shari Thurow has been designing and optimizing sites for search engine visibility since 1995 and has been a Web site usability professional since 2002. Shari is a renowned speaker on this topic since 1999 and continues to lecture on this topic worldwide.
When Search Meets Web Usability
When Search Meets Web Usability
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